This work was created in collaboration with the team at Kitchen Sink Studios, Inc.
After conducting a thorough brand discovery with the owners of Zark Parking and their target demographic of 20-to-30-something urban apartment renters, we crafted the positioning and company pillars as a foundation for all subsequent work.
Zark Parking was a small company and was launching its beta in only a couple of apartment complexes, but visually we wanted Zark to feel at launch like an established and trusted tech company. Knowing this goal, I led our design team to create logo concepts in alignment with Zark’s brand pillars and the product market, making sure we connected to tech branding trends to make a quick associative connection while making sure we carved out some individual traits to differentiate Zark visually in a crowded market. It was essential to feel friendly and approachable while simultaneously feeling credible and serious to encourage confidence in the product as a financial transaction. Logo concepts needed to stand on their own while also being incredibly successful as an eye-catching app icon on iOS and Android devices.
At the same time, I collaborated with our Director of UI/UX on a digital strategy that would maximize visitors downloading the app. We arrived on a one-page scrolling user journey to explain the product and its benefits in an easy-to-follow, step-by-step process. Once this digital strategy was solidified, I designed and built the website in WPBakery.
To complete the project, I led our design team in completing other deliverables — on-site advertising displays, digital advertisements, map stylization for in-app usage, and a suite of illustration assets.