This work was created in collaboration with the team at Kitchen Sink Studios, Inc.
After a comprehensive brand discovery with the owner and other stakeholders, we developed Olson Form’s brand positioning and pillars — select foundational descriptors that would form the starting point for all future work.
Once the brand positioning was locked in, I collaborated with our Director of UI/UX on the user’s shopping flow through wireframes and prototyping. Once this purchase journey was solidified, we identified Shopify as the best e-commerce solution for Olson Form. I then designed the website with a Shopify theme in mind so the client could have a turnkey e-commerce solution that fit within their budget.
During this web development process, I also worked with our film team on a visual direction for Olson Form’s product photography so that our film team could capture and edit those assets for the website launch.