This work was created in collaboration with the team at Kitchen Sink Studios, Inc.


Olson Form


We started this project with a thorough brand discovery. What we found through this process led to the development of Olson Form’s brand positioning — high level concepts that would form with the reference point for all work going forward. I was present throughout this process — getting to know the clients and their product through firsthand interaction while working with our director level team and our copywriter to craft their messaging.

Once the brand positioning was locked in our Director of UI/UX developed the user shopping flow through wireframes, taking input from myself and other team members as we discussed this website journey with the client. Once this layout was solidified we identified Shopify as the best e-commerce solution for Olson Form. I then designed the website with the Shopify themes in mind so that the client could have a turnkey e-commerce solution that fit within their budget. During this development process I also worked with our film team on a visual direction for Olson Form’s product photography so that those assets could be captured and edited by our film team for the website launch.

Olson Form Header Kitchen Sink
Olson Form Intro Image Kitchen Sink
Olson Form Positioning Image Kitchen Sink
Olson Form Silver Set Kitchen Sink
Olson Form Process Image Kitchen Sink
Olson Form Website Kitchen Sink
Olson Form Pencil Holder Black Kitchen Sink
Olson Form Silver Pen Kitchen Sink
Olson Form Cup Coaster Set Black Kitchen Sink