After a comprehensive brand discovery with the owner and stakeholders, we developed Olson Form’s brand positioning and pillars. We discovered their brand strategy needed to combine a high-end, expertly engineered product with a product story that emphasized how an Olson Form machinist handcrafts every piece in the USA.

Olson Form was making a luxury product for an affluent demographic, so the brand visuals needed to marry a high-end aesthetic with a technically precise, machinist quality to match the solid aluminum construction of the pieces.

While this visual style was being developed, I collaborated with our Director of UI/UX on the user’s shopping flow through wireframes and prototyping. During this process, we identified Shopify as the best e-commerce solution for Olson Form. I then designed the website to marry with the Shopify theme so the client could have a turnkey e-commerce solution to fit within their budget.

During this web development process, I also worked with our film team on a visual direction for Olson Form’s product photography. Our creative research and iteration led us to a striking black-on-black and silver-on-white photography direction that felt sleek, luxurious, and innovative.