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This work was created in collaboration with the team at Kitchen Sink Studios, Inc.


Olson Form


After a comprehensive brand discovery with the owner and stakeholders, we developed Olson Form’s brand positioning and pillars. We discovered their brand strategy needed to combine a high-end, expertly engineered product with a product story that emphasized how an Olson Form machinist handcrafts every piece in the USA.

Olson Form was making a luxury product for an affluent demographic, so the brand visuals needed to marry a high-end aesthetic with a technically precise, machinist quality to match the solid aluminum construction of the pieces.

While this visual style was being developed, I collaborated with our Director of UI/UX on the user’s shopping flow through wireframes and prototyping. During this process, we identified Shopify as the best e-commerce solution for Olson Form. I then designed the website to marry with the Shopify theme so the client could have a turnkey e-commerce solution to fit within their budget.

During this web development process, I also worked with our film team on a visual direction for Olson Form’s product photography. Our creative research and iteration led us to a striking black-on-black and silver-on-white photography direction that felt sleek, luxurious, and innovative.

Olson Form Header Kitchen Sink
Olson Form Intro Image Kitchen Sink
Olson Form Positioning Image Kitchen Sink
Olson Form Silver Set Kitchen Sink
Olson Form Process Image Kitchen Sink
Olson Form Website Kitchen Sink
Olson Form Pencil Holder Black Kitchen Sink
Olson Form Silver Pen Kitchen Sink
Olson Form Cup Coaster Set Black Kitchen Sink