This work was created in collaboration with the team at Kitchen Sink Studios, Inc.
Arizona State University
The Melikian Center at Arizona State University contacted Kitchen Sink with a need to increase student interest in their Russian, Eurasian & East European language programs. A travel poster theme was selected because students have the opportunity at the end of their classes for an immersive trip to the country tied to the specific language. If executed well, these postcard-sized posters would create cost-effective take-home items that students would want to keep and display. This would keep the school top of mind for students and create an opportunity for their peers to encounter the programs outside of expo events.
We pinpointed the 1930s travel illustration style as a compelling and efficient visual direction — the dynamic compositions with vibrant and straightforward color blocking would allow us to create enticing illustrations for each card in a time frame that would keep us under budget.
I completed all the illustrations, working with iterative client feedback to ensure we communicated the country’s landmarks and landscape respectfully. The initial postcards were so successful at student events that the Melikian Center commissioned further illustrations for additional countries.