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This work was created in collaboration with the team at Kitchen Sink Studios, Inc.




As a new business, it was essential to take deep dive into ABLA’s key pillars and differentiators through a robust discovery process. What we found through this discovery led to the development of ABLA’s brand positioning. I was present throughout this process — getting to know the clients and their ethos through firsthand interaction while working with our team to craft their messaging. We then moved into brand visual development, where I led our design team in creating logo concepts that aligned with the brand pillars and established them as a force in their industry.

At the same time, I collaborated with our Director of UI/UX to develop the digital strategy and user journey through wireframes and prototyping. Once we were confident in the effectiveness of the overall user experience, I designed and built the website in WPBakery. During this development process, I also worked with our film team on a visual direction for ABLA’s photography so that our film team could capture and edit those assets for the website launch.

To complete the project, I worked with our social media team as we crafted their social strategy for their brand launch.

ABLA Logo Kitchen Sink
ABLA Brand Guide Kitchen Sink
ABLA Website Kitchen Sink
ABLA Social Content Kitchen Sink
ABLA Positioning Kitchen Sink