This work was created in collaboration with the team at Kitchen Sink Studios, Inc.
Client
ABLA
Overview
As a new business, it was essential to take deep dive into ABLA’s key pillars and differentiators through a robust discovery process. What we found through this discovery led to the development of ABLA’s brand positioning. I was present throughout this process — getting to know the clients and their ethos through firsthand interaction while working with our team to craft their messaging. We then moved into brand visual development, where I led our design team in creating logo concepts that aligned with the brand pillars and established them as a force in their industry.
At the same time, I collaborated with our Director of UI/UX to develop the digital strategy and user journey through wireframes and prototyping. Once we were confident in the effectiveness of the overall user experience, I designed and built the website in WPBakery. During this development process, I also worked with our film team on a visual direction for ABLA’s photography so that our film team could capture and edit those assets for the website launch.
To complete the project, I worked with our social media team as we crafted their social strategy for their brand launch.
![ABLA Logo Kitchen Sink](https://ryanlord.com/wp-content/uploads/2021/03/ABLA-Logo-Blog.jpg)
![ABLA Brand Guide Kitchen Sink](https://ryanlord.com/wp-content/uploads/2021/03/ABLA-Brand-Guide-Kitchen-Sink.jpg)
![ABLA Website Kitchen Sink](https://ryanlord.com/wp-content/uploads/2021/03/ABLA-Website-Kitchen-Sink.jpg)
![ABLA Social Content Kitchen Sink](https://ryanlord.com/wp-content/uploads/2021/03/ABLA-Social-Content-2-Kitchen-Sink.jpg)
![ABLA Positioning Kitchen Sink](https://ryanlord.com/wp-content/uploads/2021/03/ABLA-Positioning-Kitchen-Sink.jpg)