We started this project with several in-depth meetings with the museum stakeholders. Understanding their museum philosophy, current pain points, and fundraising structure was crucial to creating a new digital experience that addressed their diverse needs.

Once we had established goals and strategies for their new website that mixed an emphasis on community involvement with multiple avenues for fundraising, I worked with the museum’s design team on a new color palette and three-dimensional map that helped visitors better understand the unconventional layout of the museum’s multiple levels.

At the same time, I collaborated with our Director of UI/UX to develop the user journey and sitemap through wireframes and prototyping. Combining creative ideation while taking input from our lead developers on build practicality, we created a digital strategy that fulfilled all the client’s goals.

I then designed the overall website aesthetic along with the homepage, fullscreen menu, and main pages. When the overall design was approved, I broke the website down into various, repeatable components so the development team could create a versatile and flexible custom theme in WordPress. After the client signed off on these high-level designs, I facilitated the rest of the project’s web design through our design team.

I then managed the visual side of the website’s build — giving our development team daily feedback as new sections were built while also collaborating with our Director of UI/UX on any issues with website flow that came up during development.

The digital fundraising strategy we implemented in the new website was incredibly helpful to the museum weathering the early months of the pandemic and elevated the museum’s digital presence to match its world-class collection.