As a new business, it was essential to take deep dive into ABLA’s key pillars and differentiators through a robust discovery process. What we found through this discovery led to the development of ABLA’s brand positioning. I was present throughout this process — getting to know the clients and their ethos through firsthand interaction while working with our team to craft their messaging. We then moved into brand visual development, where I led our design team in creating logo concepts that aligned with the brand pillars and established them as a force in their industry.

At the same time, I collaborated with our Director of UI/UX to develop the digital strategy and user journey through wireframes and prototyping. Once we were confident in the effectiveness of the overall user experience, I designed and built the website in WPBakery. During this development process, I also worked with our film team on a visual direction for ABLA’s photography so that our film team could capture and edit those assets for the website launch.

To complete the project, I worked with our social media team as we crafted their social strategy for their brand launch.